In 2021, we knew it was time for a change. As five friends and colleagues, we wanted something different, not just for ourselves but for the communities we care about. We recognized that the world was shifting, and the traditional ways of doing things were no longer enough.

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Our goal was to rethink how engagement happens between schools and families, within organizations, and across communities and institutions. We wanted to change the dynamic from telling people what they need to asking what matters to them. We set out to create approaches that listen more, include more voices, and build trust from the ground up.

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This shift was not just about change. It was about coming back to who we are. It meant leading with our values, making decisions rooted in what we believe, and working in ways that felt authentic. We wanted to create space to do work that strengthens our communities and reminds us that what we do, and how we do it, truly matters. So we took a leap, left our jobs, believed in our vision, and launched Coaction Collective.

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That is how Coaction Collective, or CoCo as we call it, came to be. CoCo is a human-centered organization focused on strengthening connections between families, communities, and institutions. We understand the evolving world of education and community engagement because we have lived it as parents, educators, and experienced school district and organizational leaders. We bring both practical insight and personal experience.

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Our approach goes beyond systems and strategies. It centers people. It is personal, purposeful, and grounded in the belief that lasting change happens when communities come together.

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